Who are we?
We are Japan’s Famtrip & Influencer's Platform that is run by Tsunagaru Inc., a leading marketing agency that specializes in creative media production, promotions and public relation campaigns that target visitors to Japan. Tsunagaru Inc., founded in 2010, is headquartered in Osaka with 3 other branches in the Kanto area (Tokyo and Kamakura) and Fukuoka city. In 2015, we launched overseas influencer marketing services and have made remarkable achievements within the industry. Since then, we have built up a network with more than 1000 bloggers, Instagrammers, journalists, athletes, business partners from 20 countries around the world.
What is the meaning of “Yorimichi”?
“Yorimichi” (寄り道) refers to “detour” or “drop in on the way” in Japanese language. Our philosophy is to expand the possibilities of new traveling experiences by offering different “routes” or “detours” when travelers visit a new country.
How does Yorimichi work?
We serve as an online platform that matches clients from corporate and municipal governments in Japan with the most suitable influencers overseas. By registering, users can access our open and efficient database that supports real-time information of influencers’ background and locations, as well as PR and Promotion related job offers and information from clients. Yorimichi supports social media marketing services apart from running the database.
What is the meaning of ‘Famtrip’?
The term FAM stands for Familiarization. Famtrips are trips generally organized by travel providers or entities in the hospitality industry with the purpose of educating about their products & services and promoting them. (Reference: xotels.com. For more, please refer to https://www.xotels.com/en/glossary/fam-trip)
Where can I enquire about your services?
Connect with us at email@example.com or via online chat in our platform! We are excited to tell you more about our platform and services.
Clients and brands
Why run an influencer marketing project in Yorimichi?
Clients from the municipal governments and companies in Japan can easily access the giant real-time database of overseas influencers in Yorimichi, which helps our clients to bring in more influencers for developing wider recognition overseas, as well as to receive stronger support on overseas PR events at a lower cost.
Can I use your service?
We welcome users who are municipal government officials, advertising agencies, and corporates from the manufacturing, catering and hospitality industry that targets foreign tourist customers who travel to Japan.
Where are the influencers of Yorimichi located?
They are visitors to Japan from all around the world.
How can I start my projects?
How can I get an influencer project started?
You can post job offers in Yorimichi for FREE. Once we receive your application we will then get in touch with you to start processing your request.
Can I meet the talent before booking them?
No, direct casting is not allowed. However, you can make use of the mailing system and the profile information of influencers on our platform for screening and selection.
What can I do if I haven’t heard from the talent?
Do not worry. The process from influencers ’recruitment to payment will be moderated by Tsunagaru Inc., so we are here to help with every circumstance.
How do cancellations work?
You can cancel a job without the need to bear any liability before signing the contract with Tsunagaru Inc. However, once you have signed the contract, you are subject to the liability stated on the contract. For further information, contact us at firstname.lastname@example.org.
Where can I see the reviews left for me?
We do not have rating and review systems currently.
Payment, charges and commission fees
How do payments work for clients?
Projects and details will be first discussed on a case-by-case basis with us. Once influencers complete their job tasks they will issue an invoice for payment which will be then handled and communicated to you, through us.
Do your influencers accept "products" as payment instead of cash?
No, we only accept cash payment.
What commission does Yorimichi charge?
Each project, including commission fee amount, is dealt on a case-by-case basis. However, we usually charge a 30% or more commission fee from the total Contract Fee. This means you do not need to pay extra for commission.
Does it cost me to sign up to Yorimichi?
No, it is COMPLETELY free!
If I need help setting up my job offer what do I do?
Feel free to contact us via online chat or mail through the Yorimichi platform. We are more than happy to help with your queries. Tsunagaru Inc. coordinates and supports service for job screenings, hearings and translations once we receive applications for your job openings. We endeavor to make our platform easy to use and make sure that you will not be lost if you have chosen to work with us.
How to start?
What can we offer you?
We match you with our clients and you can receive job offers through our platform. You can also access to open information of available offers and apply on spot.
How do I qualify to be an influencer?
We welcome influencers from all around the world who would like to work or travel to Japan and are strongly interested in the promotion of Japanese attractions and merchandise. Bloggers, YouTubers, Instagrammers, journalists, media writers, musicians, athletes, cooks, businesspersons, artists, models and authors are welcomed. Influencers with diverse channels to spread their influence are desirable. If you regard yourself as an influencer or a talent, why not give yourself a try in Yorimichi?
What is the minimum age requirement for influencers in Yorimichi?
You must be over 18 years old in order to use our service. For anyone who is below 18, parental or guardian consent will be required.
How do the offers look like?
The offers consist of a wide variety of jobs, which include, but are not limited to, product reviews, modelling, social media publications and famtrips. Therefore, there are plenty of fresh and exciting job openings beyond your expectations awaiting for you!
How can I get an offer?
Register your profile and include your schedule for visiting Japan or your location if you are already in Japan. You can then search and apply for current job offers and/or get scouted by request from our clients. After the selection and matching process, you can start working accordingly! Of course, you will then receive your reward for supporting the projects when completed successfully.
How do I reach out to brands to work with me?
As long as you have registered in our platform, our clients will be able to access your information about the details of your stay in Japan and invite you for their upcoming offers after the matching process. You can also apply for the job offers that you are interested in. You will receive notifications and the details accordingly.
Can I sign up to Yorimichi if I am already with an agency?
How will I know if my application was successful?
You will be notified through the online chat or our mailing system in Yorimichi.
Does Yorimichi have contracts?
Yes, you will be required to sign a contract agreement with us to protect not only Yorimichi’s and clients’ rights, but also your own rights. However, the contract does not limit the number of influencer platforms that you can contract with.
Working with clients
What type of brands can I work with?
Our clients are Japanese corporations and municipal governments. Corporate clients include, but are not limited to, companies from the travelling, catering, fashion, beauty, technology, sports and cultural industries.
How can I contact with a client?
You can contact our clients through our platform. Do not worry about language barriers because we support all the necessary translations when we process job applications.
What can a client see on my profile?
Clients would be able to see your name, country of origin, gender, date of birth, your social media profile, past work experiences and the details of your stay in Japan. Provide as much details as you can because clients select the best influencer to take their jobs based on influencers’ profiles.
What is the cancellation policy?
Before signing the contract with Tsunagaru Inc., you can cancel jobs with no liability for cancellations. Once you have signed the contract with us, you are subject to the liability associated with cancellations. For more details, do not hesitate to contact us at email@example.com.
How do I get paid?
How do I get paid?
After completing your job, you will be asked to issue an invoice for evaluation and payment to us through the platform. If everything is in order, we will pay the amount via direct bank transfer.
Declarations to the state
Does Yorimichi take care of my taxes?
No, you are responsible for any tax related handling and declarations required by authorities in your own home country.
How do I report an issue?
We are always here to help. Contact us via online chat through the Yorimichi platform or via email at firstname.lastname@example.org.